The Sculpt Society

We worked with the client to set-up Segment in order to send events to Facebook / Instagram and Google ads. Once tracking was in place, we set up custom conversion events to track different funnels on the web and in app, along with multiple thank you pages for different subscription types / levels. This way, all web and in app data could be sent back to Facebook / Instagram and Google so we could accurately track events / conversions throughout the funnel. We also went through every business manager and Facebook / Instagram account to consolidate all of the access into one business manager.

Once tracking was in place we optimized Google UAC and launched Facebook / Instagram ads from scratch. We used their existing customer base to set up segmented lookalike audiences based on subscribers and in app events like videos watched, length of subscription, and upper funnel events such as installs and trials. We also leveraged the beginning of COVID to position The Sculpt Society as a way to “workout from home while having fun”. Our content emphasized the difference between Sculpt and more mundane workout apps and we started to see really solid results.

At the same time we worked with the Sculpt team to finalize the web funnel that we would use for all of our ad channels based on highest efficiency. The nice part about using the web funnel instead of the actual Apple / iOS payments for a good portion of our ad spend, is we were able to help the client avoid paying the 30% fee that Apple takes on all payments. This was a huge win for Sculpt.