Samplize

Our orders were fairly simple: achieve a minimum of a 3.0x ROAS and scale budget as much as possible, ideally into the six figure per month range, starting from basically $0. Since Samplize has a ton of SKUs, we started off testing segmented, granular lookalike audiences of different categories: colors, revenue, recency, # of orders. This immediately yielded 3X+ return on ad spend (ROAS) on top of funnel which was promising since blended return with middle and bottom should be a lot higher. We also tested DABA campaigns – Dynamic Ad Broad Audience. Using our catalog, we were able to algorithmically serve specific colors to top of funnel audiences. This beat the performance of our LAL segmentation campaign, which further improved our top of funnel return on ad spend, again very promising since mixed with middle and bottom of funnel campaigns we were able to yield a 4.2x average return on ad spend.

The next focus was on scaling the performance we’ve achieved so far, which involved building out separate campaigns to avoid audience saturation. For top of funnel, we had our DABA, Segmented Lookalikes, Segmented Interest, and Broad campaigns, which allowed us to achieve a 7 figure run rate.

The results was a hyper growth business that was / is profitable the entire way. We’re not shifting our focus to scaling performance on Google and Pinterest Ads.