The Top Google Ad Agency In the Game
We have smashed it for over 500 clients and counting, from professional services, Ecommerce, SaaS and much more. Don’t take our word for it.
139% Increase in conversions
139% Increase in conversions
139% Increase in conversions
Expert High Return On Ad Spend Search Advertising
- Audit your Google ad account – if you have an existing ad account we’ll go through it to see where the opportunities are. If you don’t have a Google ad account we’ll help you set up one.
- Competitive analysis – We’ll use our suite of tools to see what keywords your competitors are bidding on, what niches they’re going after and much more.
- Keyword research and discovery – Our Google ads management team will do an extensive and aggressive keyword search to find relevant head, mid, and long tail search terms to go after.
- Double check and set up your tracking – We’ll double check to make sure all the tracking is properly set up on your site, app, or store. Our ads management team will ensure your conversion goals are set up and firing correctly.
- Build out Your Google Ads – With research done and conversion metrics set up, we’ll build out your Google ad account with new keywords, new ads, and brand new data.
- Launch – The next, and the most exciting, is launching our new Google ads strategy!
- Test – With more data from testing, we’ll start monitoring and setting up new tests.
- Data driven strategy – With more Google ad and search data coming in, we’ll use our data to optimize search terms, ads, update bid modifiers, bids, and much more to get the best out of our data.
- Back end attribution – While Google has its own set of metrics, it’s important that what you’re seeing on your end matches up.
- Grow – With more data and insights from our Google ad campaigns we’ll start to scale spend on high ROI campaigns.
- Rinse and repeat – Our ads management team will continue to test and grow the account for the highest ROI.
Some of Our Strategies
Responsive search ads for more keyword coverage and ad quality.
Phrase match and exact match in order to mine for keywords and then separate for high efficiency.
A/B testing of ad headlines and descriptions for higher click through rates.
Bid modifiers to optimize bids for location, device and time of day for maximum efficiency.
Target ROAS (return on ad spend) and Target CPA (cost per acquisition) bidding utilizing Google algorithms for scale.
Segmented ad groups in campaign structure to distinguish keywords categories and target specific ads to specific search terms.
Segmented smart shopping campaigns (for our Ecommerce clients) for higher efficiency and keyword distribution.
Our team subscribes to all of the top Google ads and search marketing publications so we can stay on the cutting edge of new strategies and trends. Our internal playbook is updated every week via a brainstorm with the entire search engine marketing team. We also have a number of Google reps that we meet with regularly for feedback and updates.
The Google Ads Checklist
- Negative Bid Modifiers
- Negative Keywords
- Bidding strategies
- Testing new ad copy
- Retargeting bid modifiers
- Offline and Call Conversions
- Responsive search ads
- Phrase Match
- Exact Match
- Smart Shopping
- Shopping segmentation
- Ad quality score optimization
The Google Ad Agency That Doesn’t Quit
Whether you’re starting fresh or you’ve worked with other Google ad agencies that haven’t cracked your code, we won’t stop testing and trying out new bidding strategies and methods until your ads are profitable and scaling. Whether with stronger negative keywords, giving feedback on landing page optimizations, or testing ad copy to improve quality score, our team is dedicated to getting your Google ad account performing and profitable.
Daily Ad Account Optimizations
We monitor and optimize our campaigns on a daily basis. We go through new data and take insights to squeeze more alpha. In turn, more revenue out of your ad campaigns. As we optimize, we’ll scale budgets so your business is always growing. Because you’re only paying per click, more optimization means more efficiency.
Frequently Asked Questions
We move pretty quickly here at Pivot with a lead time to launch ads between 5-7 business days post kick-off call.
When it comes to seeing ROI and results our timeline stands anywhere between the 6 and 8 week mark of managing your ad account.
Here at Pivot we monitor daily and test as often as our data supports. When it comes to updating ads it depends on our goal and data. As we identify opportunities in ad relevance and expected CTR, we’ll test into new ad copy and different angles. We focus on data driven decisions, so our budget and conversion volume will play a role in the frequency of ad rotations. This is something that we will discuss on our weekly sync calls as each week will be different. All in all, we gotcha.
Fees depend on our monthly ad spend budget. Sign up here to get your free quote!
This depends on our budget and conversion volume. We start with responsive search and expanded text ads to cover both Search categories. We then identify a baseline CTR and quality score and from there we will optimize frolling in new content and launching experiments.
If you’re not currently spending or spending under $5,000/mo, we recommend starting with $3,000-$5,000/mo test budget. At that spend level we’ll be able to build out our campaign structure without spreading our budget too thin. We’ll also be able to collect a reasonable amount of conversion events (depending on your product/service) to make data-driven optimizations and establish a baseline within the first 6-8 weeks. If you’re spending above $5,000/mo, we’ll start there and optimize the account structure first. After that we will focus on scaling so there’s no disruption to traffic and performance.